As an advocate of the cooperative ethos, we have launched The Kerrygold Community Awards as a way to encourage, support and reward people all over the country that come together to achieve a common goal that brings benefits to a whole community.
To celebrate the awards, we have funded a dedicated community project in London's Mile End. The aim is to encourage the local community to work together to create a truly unique space, tailored to their needs which all involved can be proud of and enjoy.
The site on Eric Estate, Eric Street is currently a sparse grass area, but from May 15th it will host the UK's first ever 'recipe tree'. The creative concept was inspired by the age-old Irish 'fairy' tree tradition where hanging items on branches was said to make wishes come true.
The recipe tree will provide a visually striking central hub for residents to exchange family recipes which have passed down through generations and learn about different cultures and foods.
Irish born community artist Helen Sharp, who is working with East End Homes and the local community to design the space is honoured that this ancient Irish tradition with a twist is to be the first of its kind in the UK.
Local residents are already submitting recipe ideas to the Kerrygold Community Awards Facebook page as well as putting forward ideas of what fruit and vegetables to grow in their allotment beds which will range from carrots, tomatoes and various herbs.
The raised flower beds will bring vibrant splashes of colour and a 'natural play' area, including a sunken tree for children to climb and explore, will compliment the recipe tree and appeal to all residents of all ages.
Seating areas in the form of live growing benches have been designed especially by the artist so that natural herbs such as basil and chives can be grown out of the table. Locals enjoying the community area can literally pick the herbs and add to their food during a family picnic.
Alison Palmer, Brand Marketing Controller for Kerrygold explains:
“As Kerrygold is owned and loved by Irish dairy farmers we understand what great things can be achieved by working together and it's fantastic to see this community coming together to create this wonderful space.
This project has brought artists, residents and housing associations together to create a one of a kind area for all to enjoy. The end result is going to amaze passers by and we hope the residents will be proud of what their hard work has achieved.”